5 Elements you should never miss when you are working on B2B High Ticket Sales!
Imagine filling a bathtub with the drain hole open — that’s what happens when you keep filling your sales pipeline when you do not keep these 5 elements in check.
The Brand Perception
What they think of you when they discover you. This makes or breaks the whole next course of action. Imagine getting 1000s of people to your page and seeing them go back to check the next person after seeing your profile.
Pretty big loss — right?
How do you Fix it?- Have clarity on what you do, who you help, why they should come to you, and what you help them achieve without what strain. And most importantly — know how to communicate it without a hurdle.
Brand Recall
Remember the marketing rule of 7? What happens when you speak to a prospect and they forget about you?
They Forget about you!
So find ways to always be on top of their minds so that every time they have a requirement — you are the one they call!
Here’s something I would recommend:
- 3x Private Nurture
- 3x Retargetting
- 1x Call or Long Form Newsletter in Inbox
All of this while they have a continous exposure to your brand. Which brings me to No 3.
Sources of exposure to Brand
How often do they keep consuming stuff from you?
Your amazing influence in a sales call isn’t long-lasting. People forget about it after a sleep or two.
So how are you keeping them anchored?
Through content
Your Approach
What differentiates you from the 100 other people they have a conversation with? The Approach and your perspective on their business that you can bring to the Table. Without a differentiating vision — you would have just the same old stuff that every agency brings in.
So have a unique Approach that can further help you to Build No 5!
Signature Systems
Where does authority come from?
It comes from you having a signature strategy that’s wholly yours and no one else can do it the WAY YOU DO!
Trust me when I say this — over 6 years of working with Business Owners — the number of strategies we executed are thousands! But — we just have 3 signature strategies that we are proud of!
And that — forms the basis for any mentorship or coaching sessions we undertake. The point is — Focus and create a distinct methodology that you can proudly call yours!
That helps you sell!
Building a B2B Business and need a hand to transition into the next league?
Drop an email at saranya.n@lyan.digital and let’s connect!
