Are you Shifting to the High Ticket Segment?
I know you wanted to shift your product into the High Ticket Segment, and upon thinking that, your instant next step is:
Let me increase my Prices!
But while you do so, you also think, “I wouldn’t get clients if I do so. Nobody would want to sign up with me.”
What if I tell you, “You feel that way because you start doing the last step first, and you raise prices without having the right prospects?”
If you are thinking about Transitioning into a High Ticket Segment, then raising your price should be the last thing on your Mind, and I will tell you why!
Imagine you go to Walmart and see an outfit you instantly Love. The price tag reads $2000. Would you buy it?
Did you Flinch instantly or double-think? Are you thinking, “Is it actually worth it $2000? Why does it actually cost this much?”
Now, let’s do the same scenario in a different place.
You go to Gucci and find a wallet that costs $5000. Are you Surprised? No, right?
You probably went in expecting that.
Now, Ask yourself Why.
Is it because of the dress vs the wallet?
I don’t think so.
You felt Gucci justifies the price while Walmart doesn’t.
And that is because, you know, the value, the experience, the impression Gucci gives you is nowhere comparable to Walmart.
And so, you aren’t happy with the ROI the Walmart outfit offers.
Let’s do the math with your services now. If your prospects spend Rs.5,00,000 on you, are they taking away at least 30 Lakhs?
I mean, that’s the minimum you can give them.
So ask yourself, what is your Brand leaving as a definite ROI for your customers?
Ask yourself what Impression you give your prospects when they see your Brand.
- How are they seeing you? (How are you portraying yourself?)
- How are you Packaging your Products? (What is the First Impression it leaves?)
- How is the Value Proposition relative to the Pricing? (Are you delivering 10x of what you are charging?)
- Why would someone buy from you?
When you start presenting all of this in a non-salesy way with the right Brand Positioning, right Profile Presentation and most importantly, with the right Pitch and right messaging to the right audience, they see Value in the transformation you offer that helps them in their Business.
Because,
High Ticket = High on Value = High on ROI — for both your Client and you.
To do that, you must create a High Ticket Impression. And when you do that — you can raise your Prices.
This is why, inside my 1:1, we work on the basics, starting from how your attitude should be on a Sales Call, How you should Perceive your Business, Your High Ticket Impression, and. Most importantly, we get clear on HOW we make your prospects ‘Think their way’ to sign up with you starting when they look into your profile for the First Time!
If you are a B2B Business Owner looking to do the same thing with your Business, drop me a DM on LinkedIn, “Scale High Ticket”, and I will help you make an effortless transition and help you generate leads and improve your Sales with clients who are willing to work with you for a High Ticket Value add.
