“Deciphering Success: Key Metrics for Evaluating Digital Marketing Campaigns”

Here is a common question I get as we design Digital Marketing Campaigns:

How do I know if the Digital Marketing campaign is successful?

So here is the Answer:

While creating a Digital Marketing Strategy — you don’t just blindly accept a methodology.

You will have certain Goals each of which is connected to a Metric. For example, I am creating a Marketing Strategy to increase visitors to my company profile on LinkedIn.

So your whole strategy would be broken down into:

- What are the ways through which I can increase traffic?
- How can I increase Visibility?
- How can I increase the number of new people who get to know my company profile?
- What type of content would they be interested in? etc

So on all these accords, your overall campaign planning would be directed towards,

- Increase the number of people who see [Reach]
- Calculating the Effectiveness of your campaign — Either Organic or — Inorganic [Impressions]
- Increasing the time the audience spends time on your profile [Engagement]
And so on,

So, while you are on to this — you already know what are the metrics.

- Reach
- Impressions
- Engagement
For more intense campaigns your metrics would be more specific like CTR, Retention, Bounce Rate, Engagement Time, Heat Map check-ins, etc

So depending upon what you are planning to increase — map them out, take a thorough audit of how the metrics are before you start the campaigns, map out a Goal for how much you would like it to be at the end of the campaign, and now as you drive the campaign — keep tracking it at regular intervals.

That’s exactly how you measure your campaigns.

Isn’t it easy & measurable?