From Founder to Sales Leader: Mastering the Art of Strategic Communication

Let’s understand something: Your Features Don’t Sell.

Here’s what sells instead:

- The way your Features make a difference in your prospect’s Business,
- The Transformation they experience,
- The thoughtful visualization of your product in their Business,

And the beauty lies not in how your product does it, but it lies in HOW YOU COMMUNICATE YOUR VISION & STORY to your clients.

Now ask yourself — “How is this Story Coming up?” — are you speaking about your features or are you emphasizing how your prospect’s life would change after your Services?

The journey of creating the product is clear. You had reasons to create it the way you chose to. So now, make your prospects understand the need and tell them why they should pursue utilizing it too.

This Strategic Communication is Sales!

Now,

You’re worried you won’t be good at Sales or that it’s not your strength.

Let me ask you something:

What makes you think, a random SDR can explain your Business Purpose and Vision Better than you?

Is it because they can Manipulate better? Or do you think they can convince you better?

Sales isn’t about Manipulation or Convincing. It’s about ‘Conveying’. Conveying Value. Conveying Purpose and finally giving them a reason to go with you.

Don’t you think your SDR will shrink the picture, limiting the presentation to products, features, case studies, and pricing?

Whereas when you say, it would come out as Emotions embedded with Vision, Purpose, and the Root Mission behind creating it.

Do you notice the elevated Value when you, as a Founder, do it?

Do you see a compromise of Value and Dilution of Significance when the SDR does the Pitch?

Now, if you think about Why you, as a Founder, should be a Sales Person after reading my last post,

Then this is Why.

To make your product stand out, give your clients a transformation instead of just a service.

Okay, now that we have established the intent, shall we talk about How to do it?

Stay tuned to the next one in the series: (2/7) — Turning Founders into A+ Sales Persons