Unveiling the Power of FOMO in B2B Sales: Leveraging Innovation and Online Reputation Management for Competitive Edge

Do you know why FOMO happens to be a great contributor to B2B sales as well?

When it comes to B2C — People are focused on buying products for end utility.

Be it,
- Internal Usage
- Social Status
- Liking some products etc

But when it comes to B2B, FOMO works in way more credible ways.

1. What is the TOP priority for a Business Owner? — Staying on the Top of the Minds of his customers.

Almost 8/10 Business Owners are wondering HOW their competitors are doing better than they are.

Out of which, 5/7 are convinced — they need to follow the SAME STANDARD PROCEDURES that exist.

And that is exactly why — they remain a №2 or №3 or anything beyond that.

Business Owners FAIL TO INNOVATE. Especially in how they position themselves.

Innovation in Product is #1 but that doesn’t give them an excuse to not innovate in their Marketing and still gain the best spot.

Unfortunately, that is how it is.

But — YOU as a Business Owner can change it right from Today.

Start with this ONE SMALL STEP: Online Reputation Management before Search Engine Optimisation.

Hear me out, I am not speaking about collecting reviews or ensuring your brand has a whole parade of 5 stars across listing sites.

ORM — as we have it, speaks about having the first 3 pages of Google come out with your brand ideals. This can be rich social media snippets, Image SEO, PR Presence, etc.

When a prospect gets to know your brand or when he comes to know about what you are — there is an instant urge to check you out.

These aren’t really cold leads, these are considerably POTENTIAL WARM leads.

So to create enhanced brand credibility it’s essential to have a properly optimized profile in a minimum of 17 platforms. Once you get this right — your conversion rate will have a consistent improvement.

For eg: Google “Saranya Narayana Moorthy” and you will realize what I am talking about ;)

WHY IS IT MORE IMPORTANT THAN SEO?

SEO is simply a way to enhance traffic for your site. Or in other words, get people to know about you.

What is the use of knowing you if they do not trust you?

In fact, seeing your invite and not turning up for Lunch is the biggest disaster. So, prepare the feast before you invite people for Lunch.

So when you invite people to visit your page through SEO — ensure you have enough credibility that is enough to convince them and take the next steps.

So Bottomline is this — Marketing amplifies your reach. But what is more important is — when your audience expands — do you have the capacity & credibility to make the most of it.

If not, you are merely wasting your Marketing Budget.

So Choose Wisely!