Unveiling the True Beauty in the Experiential Essence

Why do you think — lays is available at just Rs.20 whereas Pringles, which is a baked form of the same raw material is only available at Rs.100?

Why is there a 400% increase in pricing for nearly the same product?

Is it all because of the method of manufacturing and the content?

Or — would you, as a consumer still buy Pringles — if it’s sold in foiled wrappers just like lays?

A bit questionable right?

Yes! That’s the impact packaging brings in.

The prime difference between Bisleri and normal water bottles. The prime difference between classmate and normal notebooks. The list goes on and on.

If you are a business owner — and you wanted to sell to a premium audience, your first ultimate goal shouldn’t be product modification or new add-ons.

Your first step should be — REBRANDING!

How can I rebrand my services to actually suit my target audience?

How can I rebrand my services to enhance a luxury appeal?

How can I add a status cue to my Brand?

How can I add an instrument of impact to my brand?

If you can answer all these questions and bring out the magical formula that would enhance the appeal of your product — then that’s where you actually market your product at its best!

Beauty does not lie in the product. Real Beauty lies in the experience your product brings in!