You are Marketing Wrong if you are doing this!
This is an Alarm🚨!
With YouTube, Blogs, and other platforms giving free rein to every creator sharing his/her ideologies, we have an irresistible pool of content at our disposal.
And every time a Founder sees it, there’s an urge to find the ONE THING that would ignite the lights and change the fortune for the better & so they can’t resist trying it out.
But are you Blindly Following Trends rather than Building your Business in its path of progress?
I doubt!
Every Business has its own Systems & Processes. Some might overlap, but the requirements and outcomes are unique.
It’s just like, how you take tablets for headache. You never know if the headache is because of screentime or stress or migraine or sinus or any of the 100 other reasons if you Pop a Paracetamol.
You need to Analyse the Root cause and not just address the eruptive losses/pain.
And when you adopt a Marketing Strategy from the internet — this is exactly what you are losing out on!
So, do you need a solution?
Here is what we do instead:
🔍Do a Cohesive Market Research to understand the 4 Variables: Customer[Buyer Psychology] + Market Demand + Competitor Positioning + Your Deliverable Capacity & Goals.
[We do it in the form of a Horizontal & Vertical Analysis that covers all of these in the most elaborate detail]
🛠️Audit & Analyse Historical Data or the Goals vs planned actions you have for your business. This will give you a comprehensive idea of the probability of your Win & other possible outcomes.
[We cover this in Horizontal & Vertical Analysis as a separate segment]
🛟 Do an Internal [for systems and processes] and External [Customer Relationship & ORM] Imagery planning to ensure you know with certainty how your business would function from your perspective and your customer’s perspective.
🎯Experiment and conceptualize your ideal target from the Best & Worst Case scenario. Along with giving you Roadmap, this still prepares you with action items if things go south.
🎳 Create a Foolproof plan with multiple dimensions of your business to ensure 360-degree coverage while ensuring you are wholly prepared.
[As far as Marketing Strategy goes, we give our clients a comprehensive Roadmap consisting of Goal, Action Item, Best Case vs Worst Case Scenario, Plan B, Life Saving Plan C, A complete synopsis of WHY those plans were laid out & Next Steps. This will give them a complete understanding and the theory behind it, thereby enabling the business owner not just to have the plan but also to understand it]
🚀 Once you are ready to scale — do not STOP and maintain the consistency of rapid execution. The goal is to be prepared with multiple plans to ensure that during execution, you are not just well-armed but also mentally prepared. This will ensure you do not hit the wall or get demotivated by what’s coming up. But rather prepared with safety measures.
📌So, Business Owner, do you relate? Save this Blog to take your diagnosis for your next Marketing Campaign!
